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In order to position the baby to your breast, use your hand to support the back of the neck, rather than the head. Newborns usually don't like having their heads forced into a particular position. With the opposite hand, hold your breast in the "C-hold" (thumb on top and finger cupped underneath breast, keeping fingers back from your areola). Tickle the lower lip with your nipple until he/she opens his/her mouth wide, like a yawn, and then hug him/her in quickly to your breast.