MYTH-A baby should be on the breast 20 (10, 15, 7.6) minutes on each side

There is a difference between "being on the breast" and "breastfeeding". If a baby is actually nursing for most of 15-20 minutes on the first side, he/she may not want to take the second side at all. If he/she drinks only a minute on the first side, and then nibbles or sleeps, and does the same on the other, no amount of time will be enough. The baby will breastfeed better and longer if he is latched on properly. He can also be helped to breastfeed longer if the mother compresses the breast to keep the flow of milk going, once he no longer swallows on his own.